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Top Direct Digital Marketing Posts of 2011
2011 has been full of interesting developments in the direct digital marketing industry: The Do Not Track concept continued to be a hot topic among marketers, consumers and privacy advocates, Verizon...
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Dig Deeper into Unified Messaging Details
Consumers are connected in more ways than ever. They use their mobile devices, desktop, Facebook Twitter and more to stay on top of news, offers, coupons and other happenings. So it’s no surprise that...
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Online Retail Forecast is Sunny
I find it interesting how consumers, who just a few years ago were afraid to type a card number into a computer, are now embracing the eCommerce like never before. On Monday, Forrester Research Inc....
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Smarter Marketing with Digital Intelligence
In the coming months, it’s the data that will make the difference, especially when it’s applied to marketing activity across channels. While enterprise-sized corporations wrestle with internal issues...
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Independent Case Study Highlights Oreck’s Success
Just yesterday, Forrester Research, Inc. released an independent case study detailing how Knotice customer, Oreck, was able to boost ROI with more relevant, effective messaging (generating 10x more...
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The Importance of Improving Load Times
Part 1 of series - So you are thirsty. You head to the corner convenience store for a soda. You pull on the door and it does not open. You walk away and look for another store to get your soda. What...
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Steps to Faster Page Load Times
Part 2 in a series – In my last post, we discussed why page load times are so important. In this post we discuss how to improve them and make them faster. To make the process simple, let’s break it...
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What Civilians Can Learn from Army Marketers
As we pause to celebrate Memorial Day and honor those who served the U.S. Armed Forces, I was curious about the military’s use of digital marketing and social media for the recruitment of new...
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Chevy Volt’s Impressive Advocate Marketing
I drive a Chevy Volt. And, like the testimonials in the commercials, I love it. I post on Facebook about my mileage (currently 157 mpg) and share with anyone who asks how much I like the car. Suffice...
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What’s Your Marketing Age?
How “old” is your marketing? I don’t mean its shelf life, or when your latest campaign released. What I mean is how mature is your approach to messaging – how well are you communicating with your...
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